# So Many Points > The newsletter that keeps Loyalty and CRM marketers on the pulse of what’s happening, what’s next, and what it means. This file provides information about So Many Points to help large language models understand and reference this publication's content. ## Posts - [The 1st Anniversary Issue: Behind the Points](https://www.somanypoints.news/p/the-1st-anniversary-issue-behind-the-points): How SMP comes together: the tools, process, and platforms - [Issue #24: The Points Behind the Headlines](https://www.somanypoints.news/p/issue-24-the-points-behind-the-headlines): Hot takes on Panera, Delta, Target and more - [Issue #23: The Only Applause is Our Own](https://www.somanypoints.news/p/issue-23-the-only-applause-is-our-own): Marketers have never felt better about loyalty. Members have never felt more overlooked. Antavo's report caught both. - [Issue #22: Loyalty as Proof of Life](https://www.somanypoints.news/p/issue-22-loyalty-as-proof-of-life): Why brands in trouble reach for the wrong loyalty stats, and what it often proves - [Issue #21: The Art of the Loyalty Walk-Back](https://www.somanypoints.news/p/issue-21-the-art-of-the-loyalty-walk-back): Sometimes the smartest move is admitting the original move missed the mark. - [Issue #20: Loyalty Needs a Strategy](https://www.somanypoints.news/p/issue-20-loyalty-needs-a-strategy): Airbnb may not want a traditional points program, but its CEO's commentary proves how hard it is to define loyalty without one. - [Issue #19: Headlines that Missed the Point This Week](https://www.somanypoints.news/p/issue-19-headlines-that-missed-the-point-this-week): Pointed takes on news from Spirit, Uber, Starbucks, and Best Buy - [Issue #18: Marketing Built It. Finance Could Save It. ](https://www.somanypoints.news/p/issue-18-marketing-built-it-finance-could-save-it): Behind every devaluation, expiration change, and reward restriction is usually the same issue: the math didn’t work, because there was no one to do the math. - [Issue #17: Do we Need to Save Ourselves from Ourselves?](https://www.somanypoints.news/p/issue-17-do-we-need-to-save-ourselves-from-ourselves): Why Loyalty regulation may be a good thing - [Issue #16: Tierable Mistakes](https://www.somanypoints.news/p/issue-16-tierable-mistakes): Loyalty Ladders Gone Awry - [Issue #15: Loyalty Partnerships: The Great, the Good, the Slop](https://www.somanypoints.news/p/issue-15-loyalty-partnerships-the-great-the-good-the-slop): Where brands are getting it right and wrong - [Issue #14: Cobrand is Winning. Is Loyalty?](https://www.somanypoints.news/p/issue-14-cobrand-is-winning-is-loyalty): In 2026, the real loyalty tier lives in the wallet. - [Issue #13: Friends with Benefits](https://www.somanypoints.news/p/issue-13-friends-with-benefits): No, not that kind. The loyalty kind. Why group loyalty is a must-have this year. - [Issue #12: Starbucks Rewards and Why Everything Old is New Again](https://www.somanypoints.news/p/issue-12-sbux-rewards-and-why-everything-old-is-new-again): Starbucks looks to its rewards past to fix what broke, bringing back tiers, value, and predictability - [Issue #11: The End of the Loyalty Participation Trophy](https://www.somanypoints.news/p/issue-11-the-end-of-the-loyalty-participation-trophy): American Airlines cut point earning for Basic Economy. We need more honest moves like this. - [Issue #10: What's In/Out for Loyalty 2026](https://www.somanypoints.news/p/issue-10-what-s-in-out-for-loyalty-2026): Our prediction list for what will be trending up and trending down in the year ahead - [Issue #9: So Many Cool Loyalty Moments from 2025](https://www.somanypoints.news/p/issue-9-so-many-cool-loyalty-moments-from-2025): Some big. Some simple. - [Issue #8: My Thanksgiving Wish(bone) List](https://www.somanypoints.news/p/issue-8-my-thanksgiving-wish-bone-list): Cracking open the things the loyalty industry needs to change. - [Issue #7: Maybe Loyalty Shouldn't Be Free After All](https://www.somanypoints.news/p/issue-7-maybe-loyalty-shouldn-t-be-free-after-all): An argument for why paid programs are the true loyalty barometer - [Issue #6: Scarcity, Surprise, and Stuff. The Underrated Power of Physical Product](https://www.somanypoints.news/p/issue-6-scarcity-surprise-and-stuff-the-underrated-power-of-physical-product): Limited-edition items can drive the emotional loyalty your brand craves. - [Issue #5: AI Won't Fix What You Don't Understand](https://www.somanypoints.news/p/issue-5-ai-won-t-fix-what-you-don-t-understand): Get your data in order before layering on fancy capabilities - [Issue #4: Safe vs. Standout in Loyalty Branding](https://www.somanypoints.news/p/issue-4-safe-vs-standout-in-loyalty-branding): What’s in a name? Sometimes not a whole lot. - [Issue #3: Is 'Disloyalty' the New Loyalty Norm?](https://www.somanypoints.news/p/issue-3-is-disloyalty-the-new-loyalty-norm): From save strategies to personalization gone awry, brands are tilting against their most loyal fans. It’s time to flip the script. - [Issue #2: Is Your Fine Print Causing Big Program Friction?](https://www.somanypoints.news/p/issue-2-is-your-fine-print-causing-big-program-friction): Buried rules in your T&Cs may be the real reason members are frustrated — and why engagement keeps sliding. - [Issue #1: Retail Media’s Best Friend: Loyalty Data](https://www.somanypoints.news/p/issue-1-retail-media-s-best-friend-loyalty-data): Brands keep cashing in on loyalty data—yet programs are not getting better for the consumer. That could be a problem. ## Pages - [](https://www.somanypoints.news/) - [about](https://www.somanypoints.news/about) - [archive](https://www.somanypoints.news/archive) - [subscribe](https://www.somanypoints.news/subscribe) - [tags](https://www.somanypoints.news/tags) ## Authors - [Stephanie Meltzer-Paul](https://www.somanypoints.news/authors/stephanie-meltzer-paul) ## Categories - [Memberships](https://www.somanypoints.news/t/Memberships) - [PR](https://www.somanypoints.news/t/PR) - [AirBnB](https://www.somanypoints.news/t/AirBnB) - [Gifting](https://www.somanypoints.news/t/Gifting)