The newsletter that keeps loyalty and CRM marketers on the pulse of what’s happening, what’s next, and what it means.

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MOST POPULAR POINTS

Issue #11: The End of the Loyalty Participation Trophy

American Airlines cut point earning for Basic Economy. We need more honest moves like this.

Jan 20, 2026

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9 min read

Issue #22: Loyalty as Proof of Life

Why brands in trouble reach for the wrong loyalty stats, and what it often proves

Jun 23, 2026

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5 min read

The 1st Anniversary Issue: Behind the Points

How SMP comes together: the tools, process, and platforms

Aug 11, 2026

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4 min read

Issue #4: Safe vs. Standout in Loyalty Branding

What’s in a name? Sometimes not a whole lot.

Sep 30, 2025

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16 min read

RECENT

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The 1st Anniversary Issue: Behind the Points

How SMP comes together: the tools, process, and platforms

Aug 11, 2026

•

4 min read

Issue #24: The Points Behind the Headlines

Hot takes on Panera, Delta, Target and more

Jul 28, 2026

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5 min read

Issue #23: The Only Applause is Our Own

Marketers have never felt better about loyalty. Members have never felt more overlooked. Antavo's report caught both.

Jul 12, 2026

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7 min read

Issue #22: Loyalty as Proof of Life

Why brands in trouble reach for the wrong loyalty stats, and what it often proves

Jun 23, 2026

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5 min read

Issue #21: The Art of the Loyalty Walk-Back

Sometimes the smartest move is admitting the original move missed the mark.

Jun 10, 2026

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6 min read

Issue #20: Loyalty Needs a Strategy

Airbnb may not want a traditional points program, but its CEO's commentary proves how hard it is to define loyalty without one.

May 27, 2026

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5 min read

Issue #19: Headlines that Missed the Point This Week

Pointed takes on news from Spirit, Uber, Starbucks, and Best Buy

May 12, 2026

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5 min read

Issue #18: Marketing Built It. Finance Could Save It.

Behind every devaluation, expiration change, and reward restriction is usually the same issue: the math didn’t work, because there was no one to do the math.

Apr 29, 2026

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9 min read

Issue #17: Do we Need to Save Ourselves from Ourselves?

Why Loyalty regulation may be a good thing

Apr 15, 2026

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12 min read

Issue #16: Tierable Mistakes

Loyalty Ladders Gone Awry

Mar 31, 2026

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14 min read

Issue #15: Loyalty Partnerships: The Great, the Good, the Slop

Where brands are getting it right and wrong

Mar 18, 2026

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11 min read

Issue #14: Cobrand is Winning. Is Loyalty?

In 2026, the real loyalty tier lives in the wallet.

Mar 3, 2026

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11 min read

Subscribe to So Many Points!

The newsletter that keeps loyalty and CRM marketers on the pulse of what’s happening, what’s next, and what it means.

Issue #11: The End of the Loyalty Participation Trophy

Issue #22: Loyalty as Proof of Life

The 1st Anniversary Issue: Behind the Points

Issue #4: Safe vs. Standout in Loyalty Branding

The 1st Anniversary Issue: Behind the Points

Issue #24: The Points Behind the Headlines

Issue #23: The Only Applause is Our Own

Issue #22: Loyalty as Proof of Life

Issue #21: The Art of the Loyalty Walk-Back

Issue #20: Loyalty Needs a Strategy

Issue #19: Headlines that Missed the Point This Week

Issue #18: Marketing Built It. Finance Could Save It.

Issue #17: Do we Need to Save Ourselves from Ourselves?

Issue #16: Tierable Mistakes

Issue #15: Loyalty Partnerships: The Great, the Good, the Slop

Issue #14: Cobrand is Winning. Is Loyalty?

Subscribe to So Many Points!

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