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ICYMI: Your shelf of So Many Points newsletters
Nope. Why Lifetime Loyalty is never a lifetime commitment.
Sep 15, 2026
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6 min read
Why the most personal day of the year needs to be more personal
Sep 1, 2026
4 min read
How SMP comes together: the tools, process, and platforms
Aug 11, 2026
5 min read
Hot takes on Panera, Delta, Target and more
Jul 28, 2026
Marketers have never felt better about loyalty. Members have never felt more overlooked. Antavo's report caught both.
Jul 12, 2026
7 min read
Why brands in trouble reach for the wrong loyalty stats, and what it often proves
Jun 23, 2026
Sometimes the smartest move is admitting the original move missed the mark.
Jun 10, 2026
Airbnb may not want a traditional points program, but its CEO's commentary proves how hard it is to define loyalty without one.
May 27, 2026
Pointed takes on news from Spirit, Uber, Starbucks, and Best Buy
May 12, 2026
