ICYMI: Your shelf of So Many Points newsletters
Get your data in order before layering on fancy capabilities
Oct 14, 2025
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18 min read
What’s in a name? Sometimes not a whole lot.
Sep 30, 2025
16 min read
From save strategies to personalization gone awry, brands are tilting against their most loyal fans. It’s time to flip the script.
Sep 17, 2025
Buried rules in your T&Cs may be the real reason members are frustrated — and why engagement keeps sliding.
Sep 3, 2025
11 min read
Brands keep cashing in on loyalty data—yet programs are not getting better for the consumer. That could be a problem.
Aug 25, 2025
