ICYMI: Your shelf of So Many Points newsletters
In 2026, the real loyalty tier lives in the wallet.
Mar 3, 2026
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11 min read
No, not that kind. The loyalty kind. Why group loyalty is a must-have this year.
Feb 18, 2026
15 min read
Starbucks looks to its rewards past to fix what broke, bringing back tiers, value, and predictability
Feb 5, 2026
10 min read
American Airlines cut point earning for Basic Economy. We need more honest moves like this.
Jan 20, 2026
9 min read
Our prediction list for what will be trending up and trending down in the year ahead
Jan 6, 2026
Some big. Some simple.
Dec 15, 2025
Cracking open the things the loyalty industry needs to change.
Nov 25, 2025
An argument for why paid programs are the true loyalty barometer
Nov 10, 2025
16 min read
Limited-edition items can drive the emotional loyalty your brand craves.
Oct 28, 2025
