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ICYMI: Your shelf of So Many Points newsletters
Loyalty sins, secrets, and sayings our industry doesn’t talk about enough
Oct 27, 2026
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6 min read
Hot takes on Atmos Rewards, Bilt, Hilton and more
Oct 13, 2026
5 min read
My 12-point wish list of improvement ideas (with input from readers)
Sep 29, 2026
7 min read
Nope. Why Lifetime Loyalty is never a lifetime commitment.
Sep 15, 2026
Why the most personal day of the year needs to be more personal
Sep 1, 2026
4 min read
How SMP comes together: the tools, process, and platforms
Aug 11, 2026
Hot takes on Panera, Delta, Target and more
Jul 28, 2026
Marketers have never felt better about loyalty. Members have never felt more overlooked. Antavo's report caught both.
Jul 12, 2026
Why brands in trouble reach for the wrong loyalty stats, and what it often proves
Jun 23, 2026
