Hello 👋

So Many Points is part insider briefing, part conversation starter plus a space to push the industry forward, and collect a few more (idea) points.

I started this newsletter to give loyalty and CRM marketers relevant, thought-provoking, and easy-to-digest industry conversation. Every few weeks, I curate the news and ideas worth knowing, paired with perspectives from myself and colleagues to help us all raise the bar.

I’ve spent my career in loyalty, membership engagement, and lifecycle marketing for brands such as American Express, Starwood Hotels (still not over SPG being Bonvoyed), BJ’s Wholesale, Dunkin’, and most recently as EVP & GM for Mastercard Loyalty Services. I've seen a lot go right…and gotten a bunch wrong. Heck, we’re all learning all the time.

As for my own loyalty habits? I’m a self-professed points hoarder, a proud Sephora Rouge, and after years of chasing airline and hotel status, i’m learning to play the field more.

I live in Boston, and when not working I’m often answering to my Bernese Mountain Dog, Kona, and planning my next trip, often while listening to a true-crime podcast.

(My views are my own and do not represent any organization past or present).

—Stephanie Meltzer-Paul (SMP)