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ICYMI: Your shelf of So Many Points newsletters
Marketers have never felt better about loyalty. Members have never felt more overlooked. Antavo's report caught both.
Jul 12, 2026
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7 min read
Why brands in trouble reach for the wrong loyalty stats, and what it often proves
Jun 23, 2026
5 min read
Sometimes the smartest move is admitting the original move missed the mark.
Jun 10, 2026
6 min read
Airbnb may not want a traditional points program, but its CEO's commentary proves how hard it is to define loyalty without one.
May 27, 2026
Pointed takes on news from Spirit, Uber, Starbucks, and Best Buy
May 12, 2026
Behind every devaluation, expiration change, and reward restriction is usually the same issue: the math didn’t work, because there was no one to do the math.
Apr 29, 2026
9 min read
Why Loyalty regulation may be a good thing
Apr 15, 2026
12 min read
Loyalty Ladders Gone Awry
Mar 31, 2026
14 min read
Where brands are getting it right and wrong
Mar 18, 2026
11 min read
