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ICYMI: Your shelf of So Many Points newsletters
Sometimes the smartest move is admitting the original move missed the mark.
Jun 10, 2026
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6 min read
Airbnb may not want a traditional points program, but its CEO's commentary proves how hard it is to define loyalty without one.
May 27, 2026
5 min read
Pointed takes on news from Spirit, Uber, Starbucks, and Best Buy
May 12, 2026
Behind every devaluation, expiration change, and reward restriction is usually the same issue: the math didn’t work, because there was no one to do the math.
Apr 29, 2026
9 min read
Why Loyalty regulation may be a good thing
Apr 15, 2026
12 min read
Loyalty Ladders Gone Awry
Mar 31, 2026
14 min read
Where brands are getting it right and wrong
Mar 18, 2026
11 min read
In 2026, the real loyalty tier lives in the wallet.
Mar 3, 2026
No, not that kind. The loyalty kind. Why group loyalty is a must-have this year.
Feb 18, 2026
15 min read
